Case Studies
Backed by data.
2 deployments, recorded in full. The stat on the left, the evidence on the right.
Case Study 02
Colorado Auto Show
2 dealers · 1 weekend
Units 003-006 · Colorado Auto Show
78
NFC taps
24
Appointments made
9
Test drives taken
≈4
Vehicles sold
29%Tap-to-appointment conversion rate
Case Study 01
Retail Event 1
Single dealer · 2-hour event
Units 001-002 · Retail Event 1
14
NFC taps
6
appointments made
2
Test drives taken
1
Vehicle sold
~$117Dealer cost per sale, after GM co-op
CPA < the cost of a tank of gas
